Would you like your brand to go from unknown to winning the hearts and minds of key decision makers and signing the next big contract?
The Free GTM Audit is ideal for brands who need to…
Explain who you are, what your company does and why you are better than the competition.
Illustrate the short and long term ROI of your proposed solution and services.
Counter the efforts of the competition to discredit your company, technology and proposal.
The Free GTM Audit Session Explained
Our team will connect with you within 24 hours to quickly run you through our 30 minute diagnostic process.
In less than 7 days you will have a real, executional outline to create all the elements of the GTM (Go-To-Market) BattlePlan.
A proven plan of attack to win the battle against a challenging opponent, the GTM BattlePlan is a set of proven and personalized tools and solutions designed specifically to win the hearts and minds of your key decision makers.
The Assessment
Every engagement is different, but whatever the situation requires, we’ll start by gathering and analyzing the relevant highlights and details about your customer, your market, your solution as well as the competition.
The Plan
From messaging and positioning to educational content to proactive media relations and social media to crisis communications, we’ll outline a plan that is fully customized to your unique needs and specific requirements, that we guarantee will deliver results in less than 45 days.
Here’s what happens once you click the
GTM Audit ‘schedule’ button:
You’ll select an open time slot in Matt Landry’s calendar, enter your contact info, and fill out some key info so Matt can prepare for your session.
You’ll receive a calendar invite via email.
Matt will call you during your scheduled GTM Audit session.
NOTE: GTM Audit spots are limited! Because we spend most of our week working with our existing clients, we can only take on one new GTM Audit per month.
Matt Landry
Principal, The Second Row
For more than two decades Matt Landry has helped create compelling story-based marketing that enables brands to illustrate how their innovative solutions and services save lives, allowing them to win more clients.
Matt has delivered measurable quantitative and qualitative results that have led to the capture of over $250 million worth of local, state and federal government contracts.
Matt has worked emergency technology brands like L3Harris, Esri, LoJack Corporation, RAVE Mobile Safety (a Motorola Solutions Company), the State of Maine Office of Information Technology, Sigfox USA, Lexar/Longsys, Tyco International, MathWorks, iRobot, Allstate Insurance Company and many others.
